PRIVACY POLICY

Primrose Valley is committed to creating connections and fostering an environment of trust where everyone feels they have a place. A key aspect of nurturing this trust is to be transparent about our use of guests’ (“Holidaymakers”) and hosts’ (“Property Owner’) information while upholding your fundamental right to privacy.

Our Privacy Policy elucidates how we at Primrose Valley and our related entities ("we," "our," or "Primrose Valley") handle personal information concerning your interactions with our platform. The specific privacy details that apply to you may vary based on your location and activities on the Primrose Valley platform. We encourage you to read our Privacy Policy to know how we handle your personal information and ensure its security.

1. PERSONAL INFORMATION WE COLLECT
2. Personal Information for Utilising Primrose Valley: Primrose Valley strives to provide you with the full suite of high-quality services and to do so, we require you to submit certain personal information. Without this data, we may be unable to deliver the complete range of services. The types of information we collect include:

1. Contact, Account, and Profile Details: This encompasses information like your first name, last name, telephone number, email address, date of birth, and profile picture. Upon receiving a copy of your ID, we extract the necessary personal information from it.
2. Financial Information: This includes your payment method or bank account details. If you're not a user of Primrose Valley, we might receive information about your payment method, such as if another user uses your payment card to finalise a reservation.
3. Verification Information: We may request an image of your government-issued identification (ID Card) or additional verification details in line with legal requirements or a selfie for ID confirmation, which may vary based on the services you engage with.

1. Information You Provide: You have the option to share additional personal details with Primrose Valley, which includes:

1. More About You: Details include your gender, mother language, hometown, and a brief bio.
2. Details of Others: Information includes payment details, contact info belonging to someone else, or details about someone travelling with you. When you submit information about other people, you confirm that you have their permission to do so for the reasons outlined in this Privacy Policy and that you've let them know about Primrose Valley's Privacy Policy.
3. Biometric Details: We might ask for biometric data like facial recognition from your photos and ID documents for verification purposes, where it's available, and you agree to it, as the law allows.
4. Additional Data: This includes information you provide when:
5. Filling out the form, updating your account
6. Answering surveys, posting in forums
7. Joining promotions.
8. Talking to our support team and other members.
9. Adding or manually inputting contacts.
10. Giving us your address and/or location.
11. Telling us about your experiences.
12. Updating about your health.

1. Data Collected Automatically on Primrose Valley: When you interact with the Primrose Valley platform and our payment services, certain information is automatically gathered. This may include:

1. Location Data: We collect precise or general location data based on some of your technical data, including your IP address, mobile device's GPS, or other details you provide, depending on your device preferences. This data can be collected even when you're not actively using the platform, provided you've allowed this in your device settings.
2. Activity Data: This covers information like your searches for accommodations, completed bookings/reservations, extra services you've selected, accessing times and dates, and the pages of the Primrose Valley platform you've visited. This also includes any third-party resources (URLs) you might click on. We gather this data whether or not you have an account on Primrose Valley or are logged in.
3. Device Data: This includes technical information like your IP address, the hardware and software type you're using, specific details about your device, etc. These details are collected regardless of Primrose Valley account creation or login status.
4. Cookies and Similar Technologies: Primrose Valley uses cookies and other tracking technologies that help collect technical information, including IP address, browser type, device specs, web traffic logs, clicks, interactions, shopping/buying preferences, location, and search history. These help our team operating behind the platform analyse web traffic, enhance user experience, and ensure unauthorised entities don't track personal data. You can accept or refuse cookies, but refusing may hinder you from accessing some pages of the portal.
5. Transaction Details: We record information related to transactions, like the payment method used, transaction date and time, the amount paid, the expiration date of the payment method, billing postcode, payment gateway email like PayPal, IBAN details, your physical address, and other related information.

1. Gathering Information from External Sources: We may obtain personal information from various third-party sources, which include:

1. External Applications: If you opt to integrate or log in to the Primrose Valley platform with an external service like Google, Facebook, or another service provider, you authorise them to share details, such as your registration data, contacts, and profile specifics, as managed by their service or as you permit through your privacy settings on their platform. If you use a smart device and connect it to your Primrose Valley account, we might collect information about that device, like how it's used and its technical specifications.
2. Corporate Invitations and Management: Companies using our corporate services may provide personal details to help manage accounts and send out invitations to use our corporate offerings.
3. Referrals and Travel Companions: If you're invited to use Primrose Valley, say as a travel companion, the person inviting you may share personal information about you.
4. Insurance Partners: If you file a claim under a travel insurance policy, we might receive details about your claim to assist with customer service and enhance our platform.
5. Complaint Information: When a host, guest, or third party raises a complaint involving you, we may receive related information to comprehend and address the issue, if applicable.
6. Banking Information: If you choose to pay using your bank account, we may get certain details from your bank, like account specifics and balance.
7. Payment Plans and Financing: If you decide to book a reservation and pay through an instalment plan, we may get information from the provider about the payment schedule and actual payments made.
8. Additional Third-Party Data: As the law allows us, we may collect extra details about you, such as references, demographic data, and safety-related information from third-party services, partners, or public sources. This could include background check outcomes or fraud alerts from verification services for our security measures. We might also get information about your activities inside and outside Primrose Valley from users, the public, authorities, or our partners. This may encompass health data, including information on contagious diseases.

1. OUR USE OF COLLECTED INFORMATION

We use personal information as detailed in the following:

1. Enhancing the Primrose Valley Experience: The information we gather is used to:
2. Facilitate your access to the Primrose Valley platform and manage payments.
3. Enable communication between users (guests and property owners).
4. Address your service requests.
5. Conduct analysis, troubleshooting, and research.
6. Refine and advance our service offerings.
7. Help our customer service representatives to entertain you efficiently.
8. Send notifications, updates, and security warnings.
9. Process and evaluate insurance or similar claims.
10. Ascertain your residence based on an automated analysis of your account activity and interactions with Primrose Valley.
11. Tailor your experience by considering your platform interactions, booking history, profile details, preferences, and submitted details.
12. Support your use of our accommodation and other related services.

1. Protecting the Primrose Valley Community: We process information to:

1. Confront discrimination in line with our Non-discrimination Policy.
2. Identify, prevent, and address concerns related to fraud and security.
3. Authenticate the information you provide, including identity verification as needed for platform use.
4. Perform background checks and database comparisons.
5. Fulfil legal duties, safeguard the health and safety of our guests, property owners, staff of third-party service providers, and the public.
6. Resolve member disputes, sharing relevant information with co-hosts or fellow guests as necessary.
7. Uphold agreements with external parties.
8. Assess eligibility for specific booking types, like Instant Book.
9. Adhere to legal requirements, respond to legal inquiries, avert harm, and defend our rights.
10. Enforce our Terms & Conditions.

Automated processes may review your account and activities on and off the platform, potentially limiting or suspending access if they detect risks to Primrose Valley, our community, or others.

1. Enhancing Marketing and Personalisation: We process this data to:

1. Deliver promotional/marketing communications and other relevant information to you.
2. Develop and enhance our marketing efforts on various platforms.
3. Manage and conduct referral programmes, rewards, surveys, contests, or other promotional activities or events sponsored or managed by Primrose Valley or its partners.
4. Analyse preferences and behaviours to tailor marketing and promotional communications we believe will interest you.
5. Extend invitations to events and opportunities that may be of interest to you.

1. Communication Analysis and Sharing: We may assess your communications on the Primrose Valley platform for purposes detailed in our "Use of Information" policy section, including but not limited to fraud prevention, security, risk assessment, regulatory compliance, product development, research, analytics, adherence to our Terms & Conditions, and customer support. For instance, as part of our security measures, we may scrutinise messages to conceal personal contact details and references to external websites. Where legally permissible, we may also examine images uploaded by users for any unlawful or inappropriate content to report to the proper authorities. Occasionally, we may need to manually inspect communications for reasons such as fraud investigations or to enhance our automated tools. We pledge not to inspect your communications for the purpose of sending third-party marketing messages, nor will we sell any such analyses. Your communications may be shared as described in our "Information Sharing and Disclosure" section.

1. Payment Services Utilisation: We use personal data to facilitate or authorise the use of Payment Services by third parties in order to:

1. Identify and prevent financial crimes, fraud, abuse, and security incidents, and perform risk evaluations.
2. Adhere to legal and regulatory obligations, including anti-money laundering laws and sanctions enforcement.
3. Enforce the Payment Terms and adhere to other payment-related policies.
4. Offer and refine Payment Services.

1. INFORMATION SHARING AND DISCLOSURE

1. Consensual Sharing: When you permit or instruct us to share your data, we do so as specified at the time of your consent or upon your direction. This may occur in various scenarios, such as allowing a third-party website or portal to access your Primrose Valley account, processing an insurance claim, applying for payment plans, or engaging in promotions with our partners or third parties.

1. Disclosure Recipients: Your information may be shared with:

1. Other Members: To facilitate bookings and interactions among Members who may be in different data protection jurisdictions, we share information as needed, as detailed in our member information sharing policy.
2. Service Providers of Members: Hosts might employ third-party services to assist in delivering their offerings, like cleaning, maintenance, repair, or transportation services. Hosts can share Guest details with these providers through Primrose Valley's features. Members might also use external services to handle data, such as email or booking software, which are governed by their respective legal frameworks.
3. Property Management: We may disclose Hosts' and Guests' personal details to property owners, associations, or their representatives, like building managers or property management firms, to support collaborative programmes. This includes sharing booking details and compliance-related information to aid in hosting services, legal compliance, security, billing, and other operations.
4. Business Partners: If a booking is identified for business purposes and made by a Guest linked to a business entity enrolled in Primrose Valley for Business, we may share booking-related information with that entity as necessary to fulfil our contract and provide services. Upon request from the business entity or Guest, this information may also be shared with third-party service providers engaged by the business entity.

1. PARTNERSHIPS AND THIRD-PARTY INTEGRATIONS
2. Connecting with Third-Party Services: At Primrose Valley, you have the option to connect your account with external services, like social media platforms. By establishing this connection, you agree that:

1. Certain information from your linked accounts may be displayed on your public profile.
2. The data from your connected accounts will be collected, stored, and used for security purposes, including fraud prevention and risk assessment.
3. Details about your bookings may be shared with external travel partners and loyalty programmes.
4. The information you provide through these connections will be shared according to your preferences and permissions set on both the Primrose Valley Platform and the third-party service.

1. Terms of Third-Party Services: The Primrose Valley experience may include links to services provided by third parties. These entities are independent of Primrose Valley. Your interactions with these services and any information you provide to them are governed by their respective privacy policies. This includes services such as mapping platforms, payment processors, and other service providers that have their own terms of use and privacy policies. We are not responsible for your interactions with these third-party service providers.

1. YOUR RIGHTS

1. Right to Access: This right allows members to request access to their personal information held by Primrose Valley.
2. Right to Rectification: This right enables members to request the correction or updating of their inaccurate or incomplete personal data.

At Primrose Valley, we empower you to exercise the right outlined in accordance with the prevailing legal standards. For insights on how to proceed with a request concerning data subject rights under the General Data Protection Regulation (GDPR), please refer to the provided guidelines. Prior to addressing your request, we may conduct a verification process to confirm your identity and the legitimacy of your request.

1. CHANGES TO THIS PRIVACY NOTICE

Primrose Valley holds the right to revise or modify this Privacy Policy as deemed necessary, always in compliance with the law. Any modifications will be reflected in the updated Privacy Policy, accompanied by a revision of the "Effective From" date mentioned at the beginning.

1. CONTACT INFORMATION

Should you have inquiries or grievances regarding this Privacy Policy or how Primrose Valley manages, handles, uses, and shares personal data, please proceed as follows:

1. Email us at djohnsoncaravans@gmail.com
2. Call us at 07824 566056